Authorities had previously announced that it had aimed to double overnight visitor expenditure to $30 billion by 2020.
The Mackay region is expected to make a particularly substantial contribution of $463 million.
The proposals, which come under the name of Destination Tourism, are to be developed and rolled across the state.
Councillor Greg Martin, who sits on the Mackay Tourism Board, told ABC News: "We're trying to really push that for our region, we haven't done that before and we really do need to push that paddock to plate food bowl for our region."
He added that one idea that was currently being discussed was the option of opening up the river to try and allow activities such as fishing trips and jet boating.