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Tourism bosses trying to improve social media presence in Australia

Tourism officials are to offer workshops on social media use for companies in the nation.
Tourism bosses in Australia are to help companies attempt to attract more visitors in the next few years through offering them workshops to improve their engagement on social platforms.

The one-day event, called New Media Workshop, will take place at Palm Cove on Sunday May 11th, and operators will have the chance to work with some of the leading social and digital experts in Australia.

Engagement with customers online is a vital part of the market at the moment, and improved tourism levels can be important in helping to improve numbers of overseas investors.

One of the experts who will be available at the workshop will be Tourism Australia’s head of social media, Jesse Desjardins, who said that it can offer some invaluable skills to help them harness one of the most important tools available to businesses at the moment.  

"This is a really exciting time for the industry. We wanted to put together a fantastic program that will allow operators to spend an entire day learning about the latest best practices right from the people who are doing it best in the country," he concluded.

Posted by Steve Douglas

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