New figures show the number of Indian tourists opting for Australia has increased over the past year.
Data shows an eight per cent rise in visitor numbers - increasing to 171,700 tourists over the 12 months of 2013, reports the Economic Times.
A number of Australian states have launched campaigns to help boost appeal to Indian holidaymakers in recent months in order to capitalise on this growing market.
New South Wales has launched a high-profile initiative called Jhappi Time that focuses on print and television media to encourage families to discover the attractions of Australia.
While in 2013, cricket star Matthew Hayden promoted the benefits of Queensland and its rainforests, beaches and the Great Barrier Reef to Indian-based travellers.
According to industry predictions, tourism from India could be worth between $1.85 billion and $2.25 billion by 2020.
Premier Barry O'Farrell, recently explained: "India is a young country with an expanding middle class and so trying to tap into that tourism stream is incredibly important."
Posted by Steve Douglas.