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Rise in home-grown tourism

Rise in home-grown tourism

Domestic tourism appears to have recovered from a lull in 2011 and 2012, according to the latest figures.

Domestic tourism appears to have recovered from a lull in 2011 and 2012, according to the latest figures.

Research from Menafn shows an eight per cent increase in domestic tourism flows during 2013 as the market turns around following the global economic downturn.

Roy Morgan Research shows that Melbourne is the most popular holiday destination for Australians. In the 12 months to November 2013, 6.1 per cent of residents aged over 14 years took a short break to Victoria's capital.

Sydney was also popular with 5.4 per cent of Australians enjoying a short break to the city. Other popular destinations included the Gold Coast, the New South Wales Coast, the Sunshine Coast and Brisbane.

Jane Ianniello, international director of tourism, travel and leisure at Roy Morgan Research, said: "With the price of domestic airfares at an all-time low, an increasing number of Australians are opting to take quick getaways of one to two nights in capital cities."

Posted by Ravin Chatlani.

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