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Australian tourism 'needs to focus on more than Sydney'

The Australian tourism market needs to put more of a focus on other cities to get them global recognition.
The tourism sector in Australia needs to be doing more to promote cities outside Sydney, it seems, after a new study showed that it is the only city recognised worldwide.

According to the new survey carried out by PricewaterhouseCoopers, Sydney is the ninth most attractive city anywhere in the world.

However, while it listed the top 50, there was no mention for the rest of the big settlements in Australia, suggesting that many of those who are coming to the nation go to just one area of the country.

While this is potentially damaging for the tourism sectors in those nations, it can also have other issues, such as the fact that fewer investors will want to put their money into these places without prior knowledge of them, which could potentially damage their property sectors.

And with the downturn in the Chinese property market expected to see more and more investors from the Far East turning to Australia, now really is the time for the nation to be showcasing what it has to offer all over, not just in Sydney. 

Posted by Ravin Chatlani

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