Tourism Australia believes that the country’s food and drink could play an important role in attracting visitors.
Andew McEvoy, the recently departed chief executive of Tourism Australia, explained a new marketing campaign will focus on promoting the nation’s wide cuisine strengths.
Recent surveys complied by travel global magazine Conde Nast place Australia as one of the world’s top destinations and 2014 could see a sharp rise in foreign visitors.
According to Tourism Australia, the country offers visitors a wide range of food and drink options. As well as visiting wine vineyards in Western Australia, tourists could enjoy the growing trend of eating seasonal and locally-produced dishes.
Last year, the country welcomed 6.36 million tourists in the 12 months ending September 2013 - a rise of 5.2 per cent from the previous year.
Visitors from China increased by 20 per cent and shows the growing importance of the Asian tourism sector and the need for continued investment in Australia’s infrastructure to attract people.
Posted by Craig Francis