Global Power | Local Knowledge | Uniquely Personal

Australian food could boost tourism

Food and drink could tempt overseas visitors.

Tourism Australia believes that the country’s food and drink could play an important role in attracting visitors.

Andew McEvoy, the recently departed chief executive of Tourism Australia, explained a new marketing campaign will focus on promoting the nation’s wide cuisine strengths.

Recent surveys complied by travel global magazine Conde Nast place Australia as one of the world’s top destinations and 2014 could see a sharp rise in foreign visitors.

According to Tourism Australia, the country offers visitors a wide range of food and drink options. As well as visiting wine vineyards in Western Australia, tourists could enjoy the growing trend of eating seasonal and locally-produced dishes.

Last year, the country welcomed 6.36 million tourists in the 12 months ending September 2013 - a rise of 5.2 per cent from the previous year.

Visitors from China increased by 20 per cent and shows the growing importance of the Asian tourism sector and the need for continued investment in Australia’s infrastructure to attract people.

Posted by Craig Francis

DISCLAIMER: All information provided is of a general nature only and does not take into account your personal financial circumstances or objectives. Before making a decision on the basis of this material, you need to consider, with or without the assistance of a financial adviser, whether the material is appropriate in light of your individual needs and circumstances. This information does not constitute a recommendation to invest in or take out any of the products or services provided by SMATS Services (Australia) Pty Ltd or Australasian Taxation Services Pty Ltd.

COPYRIGHT: All information provided is protected by international copyright laws. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, transmit, or in any way exploit any such content, nor may you distribute any part of this content over any network. Copying or storing any content is expressly prohibited without prior written permission of SMATS Group or the copyright holder identified in the individual content's copyright notice. For permission to use the content on please contact

Subscribe Now