When it comes to attracting new residents and investors in areas of the market such as property, one of the most important considerations that needs to be made is the tourism market and how it's performing.
Tourism can be the ideal way to introduce people to a nation and what it has to offer, and in many cases, people who have been impressed will return to do business in the country, be it investing in property or somewhere else.
Australia has a wealth of successful tourism success stories under its belt, largely thanks to its amazing natural beauty. And it is this that the tourism boards around the nation are looking towards in the next few months to help show people what the country has to offer.
As part of a new tourism campaign being shot across the nation this summer, the country will be promoted as the world's biggest water park, with the focus on promoting the natural beauty and many animals that the coastline has to offer.
While Queensland and South Australia will dominate the promotion, organisers have said that every single state in the country will feature at some point. In total, Tourism Australia said it has selected a dozen sites across the nation that it feels will resonate with visitors, including swimming with dolphins at Glenelg to snorkelling on the Great Barrier Reef.
The move comes as a part of a reaction to the news that the number of searches for beach and coast holidays in Australia has been dwindling in recent years.
Tourism Australia Managing Director John O’Sullivan said Australia was increasingly facing “stiff competition from countries such as South Africa, Hawaii and the US, which were all raising their game”.
“Aquatic and coastal experiences have always been an important part of the Australia story but they’ve never before taken centre stage,” he continued.