Global Power | Local Knowledge | Uniquely Personal
中文

Australia bids to attract India...

Australia bids to attract Indian tourists

New South Wales is hoping to appeal to Indian visitors and boost the local tourism industry.

New South Wales is hoping to appeal to Indian visitors and boost the local tourism industry.

The new campaign will focus on Indian inbound tourists and will aim to increase the number of visitors from India by ten per cent over the next year.

It has taken more than 12 months to develop the new initiative and it focuses on encouraging Indians to consider taking a trip to Australia to visit friends and family who live in the country, reports the Sydney Morning Herald.

A total of four 60-second commercials have been made for the campaign and feature Indian families flying to New South Wales for some "jhappi time".

Premier Barry O'Farrell, explained the campaign is "as important to New South Wales today as throwing another shrimp on the barbie was for Australia a number of decades ago".

He added: "India is a young country with an expanding middle class and so trying to tap into that tourism stream is incredibly important."

According to Tourism Australia, there has been a strong rise in visitor numbers, with a 4.5 per cent rise in growth by British holidaymakers during the 12 months to November 2013.

Posted by Ravin Chatlani.

All information provided is of a general nature only and does not take into account your personal financial circumstances or objectives. Before making a decision on the basis of this material, you need to consider, with or without the assistance of a financial adviser, whether the material is appropriate in light of your individual needs and circumstances. This information does not constitute a recommendation to invest in or take out any of the products or services provided by SMATS Services (Australia) Pty Ltd or Australasian Taxation Services Pty Ltd.

Subscribe Now