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Australia benefits from wine tourists

The most recent data suggests Chinese tourists are being tempted to Australia to enjoy the country's fine wine.

The most recent data suggests Chinese tourists are being tempted to Australia to enjoy the country's fine wine.

Recent data from Tourism Research Australia shows international winery visitors have grown by five times more than total international visitors - with an annual rise of five per cent.

In particular, there has been an increase in the proportion of Chinese visitors to wineries - increasing from seven per cent to ten per cent over the past three years, reports Good Food.

Chinese wine visitors are now just behind tourists from the UK coming to enjoy Australian wine regions and ahead of similar US, New Zealand, Singaporean and Malaysia travellers.

A recent survey by Tourism Australia revealed that Chinese visitors feel Australia's food and wine is one of the top three reasons they opt to visit the country for a vacation.

China is quickly becoming a key wine producer and is expected to be the world's largest within the next five years.

Posted by Ravin Chatlani.

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