Global Power | Local Knowledge | Uniquely Personal

Australia attracts a more wealthy type of Chinese tourist

Australia is now starting to see an influx of more wealthy Chinese tourists.
Australia is now starting to see an influx of more wealthy tourists from China - a reality that could see investment levels in the nation rise once again in the future.

In the past few months, the number of tourists coming from the likes of the UK and the US have been boosted by things such as the visit of the royal family and the filming of popular TV shows in the nation.

However, it is Chinese tourists who could have the biggest impact, with people from the country having been among the biggest property investors in recent times.

Tourism Australia said that although the number of people visiting from China fell, the demographic who were coming to Australia for holidays changed drastically, with each person who visited spending an average of 17 per cent more than in the year prior.

“We’re seeing a positive change in our visitor mix - away from group shopping tours towards a more independent, higher spending Chinese visitor, enjoying higher quality visitor experiences, said Tourism Australia managing director John O’Sullivan.

"Increases in independent travelling visitors means more Australian tourism businesses are getting to welcome Chinese, as they go farther and experience more of our country.”

Posted by Steve Douglas

DISCLAIMER: All information provided is of a general nature only and does not take into account your personal financial circumstances or objectives. Before making a decision on the basis of this material, you need to consider, with or without the assistance of a financial adviser, whether the material is appropriate in light of your individual needs and circumstances. This information does not constitute a recommendation to invest in or take out any of the products or services provided by SMATS Services (Australia) Pty Ltd or Australasian Taxation Services Pty Ltd.

COPYRIGHT: All information provided is protected by international copyright laws. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, transmit, or in any way exploit any such content, nor may you distribute any part of this content over any network. Copying or storing any content is expressly prohibited without prior written permission of SMATS Group or the copyright holder identified in the individual content's copyright notice. For permission to use the content on please contact

Subscribe Now