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$10m spend on tourism generates $300m for the Australian economy

Spending money on the tourism sector is massively beneficial to the economy, it has been reported.
It comes in a year in which Australia has really been stepping things up in terms of tourism campaigns, which have seen it attract record numbers of visitors from the likes of India and China. 

TAA managing director, Roger Powell, said: “There has been considerable debate over the impact of tourism marketing and its ability to drive greater visitor numbers and foreign income, and these figures make it clear that the investment in tourism marketing has a significant direct impact on the hotel sector and an even larger benefit for the wider economy through the multiplier effect."

He also went on to say that that increasing spending on market by the government could see a substantial return on investment in the long run. 

Posted by Craig Francis

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