British tourists may be among the most common visitors to Australia, but officials are not satisfied just yet, with Tourism Australia announcing that it is planning to take a taste of Western Australia to the streets of London this year.
The organisation has repeatedly been pushing food and drink as one of the big reasons for people visiting Australia in recent months, and it will now look to bring food from the popular state to the UK in the form of a pop-up restaurant.
New managing director of the tourism board John O'Sullivan, said that it makes sense to visit London because the UK provides such a large chunk of tourism to Perth in particular - last year, 150,000 Brits visited Western Australia, marking a nine per cent increase on 2012.
Mr O'Sullivan went further to add: "For people who have never visited Australia, only 26 per cent associate us with a good food and wine offering.
"But for those who have visited us, Australia ranks second in the world for its food and wine experiences, behind only culinary giant France and ahead of Italy."
Posted by Ravin Chatlani
The organisation has repeatedly been pushing food and drink as one of the big reasons for people visiting Australia in recent months, and it will now look to bring food from the popular state to the UK in the form of a pop-up restaurant.
New managing director of the tourism board John O'Sullivan, said that it makes sense to visit London because the UK provides such a large chunk of tourism to Perth in particular - last year, 150,000 Brits visited Western Australia, marking a nine per cent increase on 2012.
Mr O'Sullivan went further to add: "For people who have never visited Australia, only 26 per cent associate us with a good food and wine offering.
"But for those who have visited us, Australia ranks second in the world for its food and wine experiences, behind only culinary giant France and ahead of Italy."
Posted by Ravin Chatlani
