Many tourism boards in Australia, and other companies, have been eagerly supporting Tourism Australia's coastal and aquatic campaign to entice visitors to the country.
Things like a documentary voiced by Sir David Attenborough on the Great Barrier Reef intended to highlight why these are beautiful regions for tourists to come and see. What it also did was show that the reef is in danger from pollutants, and although this might seem like a negative, The Tourism News has said that it has had the opposite effect.
Since the documentary from Sir David has been aired, many petitions have been signed online to help save the reef from further damage and keep it alive for decades of people to be able to enjoy.
Remarkably, some of these petitions have signatures up to five and six figures. Two of these such lists are Save the Great Barrier Reef and Stop Dumping on the Great Barrier Reef.
This, in short, is why tourism hasn't been suffering from the news of the reef's struggle because everyone, travellers included are keen to do as much as they can to save it.
Most of the issue is due to the fact that containers are dumping chemicals and rubbish in the sea. Although it isn't actually on the reef itself, the reality is that the current carries these chemicals towards it.
Lobbying behind the green tourists and residents of Australia, an open letter from 200 tourism operators was published by Mackey's Daily Mercury outlining their concerns.
2016 is a big year for tourism operators to get behind the rescue of the Great Barrier Reef because a lot of its fate could depend on who wins the upcoming election.
So far, it seems to be that the parties are opposed as reef operators versus mining operators and labor and liberal camps are divided on where to spend money - either on mining or tourism - when they're in power.