Western Australia has won the honour to host Corroboree Asia, Tourism Australia's premier trade show in Perth this September.
This is one of Tourism Australia's biggest tourism industry trade shows, and it will be attended by 300 frontline travel sellers from Australia's key markets in Asia.
This event also provides a forum for 100 tourism operators to train Aussie Specialist agents, which will strengthen their product knowledge of the country over the course of three-day workshop appointments.
Speaking about the event, Tourism Australia's managing director John O'Sullivan said: "We're excited to be inviting frontline travel sellers from across Asia to experience Australia first-hand and enhance their ability to sell Australia to their customers."
Promoting the tagline of Tourism Australia's recent advertising campaign, he added that "there's nothing like Australia" and that by attending this event, travel sellers would get to know the "incredible depth and range of product on offer" from the country's tourism operators.
Being part of Corroboree Asia gives travel sellers the opportunity to really experience what Australian tourism has to offer, in order to better reach out to their target audience.
This year's event plans to build on the success of the Corroboree Greater China event that was held on Hamilton Island last year.
Due to the positive response from last year, the 2016 trade show in Perth has been expanded to include more agents than before.
All key Asian markets will be represented at Corroboree this year, including Malaysia, Singapore, Japan, China, India and Indonesia, among others.
The event will take place in Perth between 4th to 8th September, and it will be attended by the lies of the Hon Minister Richard Colbeck, minister for tourism and international education, and the WA deputy premier and minister for tourism and health, the Hon Dr Kim Hames.
Speaking about the upcoming event, Dr Hames said: "Corroboree Asia 2016 is a great opportunity to show 300 travel sellers from some of our key markets … how much and how quickly our city has matured in recent years."