Tourism Australia will be helping celebrity chef Luke Mangan in the hunt for the country's most passionate and overall best foodie.
Luke has launched his search for a culinary experience officer (CEO) to celebrate his standing at the first restauranteur in the world to serve food on land, sea, air and aboard trains.
His latest culinary endeavour has seen him forge a new partnership with Eastern and Oriental Express to bring a high standard of food to this luxury railway service.
The campaign itself is called Search for a CEO and will see the winner experiencing world-class food and wine offerings. They will also receive one-to-one mentoring with Luke and a workshop with Tourism Australia's social media team.
Both Tourism Australia and Luke will be looking for a candidate who will create a uniquely Australian beverage, which will then be served at the opening night gala of the Australian Tourism Exchange.
Luke has been working with Tourism Australia now as part of its Friends of Australia advocacy programme and has been instrumental in the Restaurant Australia campaign.
This crusade is a subsection of the tourism body's There's Nothing Like Australia campaign and looks to focus on Australia's strengths in food and wine.
Speaking on the Search for a CEO project Tourism Australia's managing director John O'Sullivan, said: "Luke has been a wonderful ambassador for our industry, particularly in the generous and enthusiastic support he has provided for our current food and wine push."
Mr O'Sullivan added that the search was an excellent addition to the Restaurant Australia campaign and was an initiative to "draw the world's attention to the people, the fresh produce and the incredible places that make our country's food and wine offering truly world class".
This work by Tourism Australia and by people like Luke Mangan have helped to see the flourishing of some amazing jobs in the country's food and beverage sector, as well as aiding a boost in the tourism industry.