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Tourism Australia targets British travellers

Tourism Australia has launched a drive to try and tempt young British holidaymakers to the country on a working holiday. 

A survey carried out earlier in October revealed that more than half of young British adults would consider a temporary move abroad in the wake of the decision taken by the country to leave the European Union. 

The majority of these respondents went onto identify Australia as the place they would most like to visit on such terms for either travel or work. 

As such, the Australian government has announced a package of new measures aimed to increase Australia's attractiveness as a destination for those who want to combine travel with work.

Australia has welcomed British citizens aged 18-30 to work and travel on the Working Holiday Maker (WHM) visa since 1975. 

The scheme currently allows individuals in this demographic to work in Australia for two years - and around 40,000 British citizens travel on a WHM visa each year. 

Tourism Australia is now working in collaboration with the national government in an effort to increase those numbers in 2017.

Among the new package of measures are a $50 reduction in the WHM, so that from January 1st 2017 the WHM visa will cost $390. 

Secondly, the tax rate applying to working holiday makers will be set at 19 per cent on earnings up to $37,000, instead of 32.5 per cent. 

The possibility of extending the age limit of the visa to 35 is also being explored by the Australian government. 

Steven Ciobo, minister for trade, tourism and investment, said: "An Australian working holiday is more than just a job, and more than a holiday. Our country offers so much. It is a beautiful and unique destination where you can work, live and have adventures every day. A year, or maybe two, travelling and working in Australia will change your life.

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