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Tourism Australia partners with...

Tourism Australia partners with Jin Air

Tourism Australia and Tourism and Events Queensland has joined a new deal with Korean airline Jin Air in Seoul to create a new service to Cairns.

This new partnership aims to see the two organisations provide a seasonal service that runs twice a week from Incheon Airport in South Korea to Tropical North Queensland.

Plans are for this service to begin from December 2016, which Tourism Australia's managing director John O'Sullivan says is perfectly timed to help the industry capitalise on the growth in both visitors and their spend from Korea.

Currently, travellers from this area are coming to Australia in double figures and spending around the same amount.

Mr O'Sullivan commented: "Tourism Australia is delighted to be working in partnership with Tourism and Events Queensland to support the Jin Air services to Cairns."

He added that the joint funds from both tourism operator and airline will see strong marketing activity ensure that thousands of people from Korea take advantage of the brand-new service.

According to figures from Tourism Australia, the Korean visitor spend grew 21 per cent last year to a massive $1.4 billion.

This is largely thanks to a strong growth in visits from Korea, which reached a total of more than 250,000 travellers coming into Australia in 2015.

Additional air services will see a huge boost to the already fast-growing Korean market and both countries are keen to help it flourish.

The beginning of this partnership will be the first time that Jin Air has flown to Australia and it's a great opportunity for Korean visitors to explore the reef and rainforests that make up Tropical North Queensland.

Tourism and Events Queensland (TEQ) has had a massive part to play in securing this partnership with support from Tourism Australia, Cairns Airport and Tourism Tropical North Queensland.

By funnelling joint marketing services through TEQ, Tourism Australia and Jin Air are certain to be able to encourage potential travellers to take the new direct flights to Cairns.

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