A new events calendar will could help boost the efficiency of the country's tourism industry.
Tourism Australia believe the new online calendar will allow people to search for commercial shows by date, market and host plus even add in their own events to help strengthen attendance.
"This new online resource will make life much easier for those working in our industry, helping them to select the most appropriate events to participate in or attend here and overseas," explained Tourism Australia’s general manager for destination development Katherine Droga.
She added that the calendar has been put together with the support of the Australian Tourism Export Council and already features 80 domestic and international events. It is available via the organisation's website.
A government agency, Tourism Australia is based in Sydney and employs 220 staff, with the key aim of promoting the country's strong tourism market and the wide choice of attractions it offers visitors.
Posted by Craig Francis.