Tourism Australia has announced the appointment of Phillipa Harrison as its new executive general manager of international.
In this post, Ms Harrison will oversee a global network of offices spanning 12 countries, as well as managing relationships with airlines and distribution channels.
Ms Harrison previously acted as general manager for sales and marketing at the Rawson Group and has over two decades of experience in the tourism industry drawn from roles in both Australia and the UK.
Before this, she worked for Hamilton Island Enterprises for six years and prior to that held a variety of senior sales, marketing and product roles, including positions at Viator Systems and Base Group. In London, she worked for Sta Travel, Contiki Holidays and Trailfinders.
Ms Harrison will start work in her new position in February 2017, succeeding Katherine Droga, who will continue to act in the role until Ms Harrison starts.
John O'Sullivan, managing director of Tourism Australia, emphasised the fact that Ms Harrison is highly respected within the Australian tourism industry - and this standing makes her appointment in his organisation a strong one.
"Phillipa is well-known within tourism circles and also to Tourism Australia, most recently through the work she has done helping to build Hamilton Island into the internationally acclaimed tourism business it is today," Mr O'Sullivan remarked.
"She is genuine, commercially focused and known for her collaborative management style, which are all strengths that align closely with the culture we are building here at Tourism Australia."
Ms Harrison said she was looking forward to making further contributions to an industry that is close to her heart.
