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Top Chinese celebrity appointed South Australia tourism ambassador

Popular Chinese actor, singer and model Huang Xiaoming has been announced as the new tourism ambassador for South Australia.

The state's government hopes that Mr Huang's appointment to the role will lead to a significant increase in Chinese tourism down under.

In his role, Mr Huang will feature in videos promoting South Australia, which will be seen by his huge number of social media followers, enticing them to visit Australia in the future.

The actor, arguably best known for his role in the television series The Return of the Condor Heroes, said he fell in love with South Australia after realising just how diverse the opportunities on offer in the area were.

Tourism minister Leon Bignell said: "He won't promote anything that isn't a premium brand and that's why he signed up to be an ambassador for South Australia.

"Mr Huang is a genuine and passionate advocate for South Australia and having him as our ambassador in China is a massive win for our state."

Mr Huang himself added: "South Australia is a place where you can enjoy the breathtaking natural scenery, meet the local wildlife and experience world-class vineyards and food."

The Chinese star will be seen over the coming weeks in a series of online video clips promoting the Australian region to his fans around the world, showcasing activities such as the Adelaide Oval roof climb and swimming with sea lions on the Eyre Peninsula.

He'll also be shown visiting the incredibly picturesque Kangaroo Island and enjoying local produce and seafood.

Local tourism leaders hope that Mr Huang's influence will lead to a continued increase in visitors from China. Last year, there was a 56 per cent increase in Chinese visitors to South Australia.

What's more, Chinese tourists often turn out to be among the wealthiest investors in the Australian market, so this could help to provide a significant boost to the economy down under.

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