Global Power | Local Knowledge | Uniquely Personal

Strong visitor numbers recorded for Australia

Tourism Australia has released data showing that there have been 796,700 international visitors to the country during February of this year alone.

This figure indicates an increase in tourism by just over ten per cent in terms of year-on-year growth.

According to the Tourism Australia website a lot of the uplift in numbers is due to the Tourism 2020 strategy that has been successfully running since 2015.

This is a government-wide and industry strategy that is taking a long-term approach to building the resilience and competitiveness of Australia's tourism sector. It hopes to be able to grow the country's economic contributions and looks to improve its performance by pursuing new opportunities for growth.

John O'Sullivan, Tourism Australia's managing director said that the Australian Bureau of Statistics data from February provides evidence that the tourism industry is having a direct effect on the improved performance of the entire country.

He commented: "February's number continue what has been a very strong start to 2016, with north Asia and south-east Asia leading the charge, but significant contributions also coming from our traditional markets such as the United States and Europe."

Tourism Australia has been working particularly hard on its aquatic and coastal campaigns, rolling out various aspects of the strategy at different times throughout the world.

The next aspect of the campaign will be introduced in China next week, which aims to build further demand for visits to Australia. It's expected that this will see hugely positive results, as the Chinese market is the fastest-growing and most valuable inbound market the country has in its arsenal.

In the year up to the end of February 2016, there have been a record 7.6 million visitors to Australia, which is an uplift of nine per cent from the year before. In terms of actual people, this is around 624,000 people at an approximate level.

Regarding Australia's intrigue, visitors are most interested in leisure and adventure activities and this is what is the main driver of the growth of international arrivals.

Over the past 12 months, there has been an increase of leisure visits by 10.3 per cent, while business trips have decreased by around five per cent during the same time.

DISCLAIMER: All information provided is of a general nature only and does not take into account your personal financial circumstances or objectives. Before making a decision on the basis of this material, you need to consider, with or without the assistance of a financial adviser, whether the material is appropriate in light of your individual needs and circumstances. This information does not constitute a recommendation to invest in or take out any of the products or services provided by SMATS Services (Australia) Pty Ltd or Australasian Taxation Services Pty Ltd.

COPYRIGHT: All information provided is protected by international copyright laws. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, transmit, or in any way exploit any such content, nor may you distribute any part of this content over any network. Copying or storing any content is expressly prohibited without prior written permission of SMATS Group or the copyright holder identified in the individual content's copyright notice. For permission to use the content on please contact

Subscribe Now