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Strong visitor growth in Australia led by Asia

The year so far has been a prosperous one in Australia with regards to visitor growth and there has been a particular influx led by Asian tourists.

It seems that Japanese visitors to Australia were up by almost 50 per cent and Chinese visitors were up by almost a third in April compared to the same time last year.

These numbers are taken from the latest Australian Bureau of Statistics (ABS) figures and show a consistent rise in the amount of people travelling from this part of the world into Australia.

During the entire month of April, Australia recorded 610,800 international visitor arrivals, which is an increase of 10.6 per cent over 2015.

Not only this, but it's the fourth consecutive month of double digit growth in international arrivals this year.

John O'Sullivan, Tourism Australia's managing director, said: "April was another big month in what's so far been a great year with strong growth for most of the markets we target across Asia including China, Japan, South Korea, Singapore, Malaysia and India."

He added that Japan has really been the stand-out performer, as the numbers were up 47 per cent in April.

Mr O'Sullivan said that this is largely due to increased aviation capacity and associated marketing activities.

Qantas and other airlines have been working on offering a wider range of flight options for the Asian market, which has made it easier for people to travel between countries.

Reflecting the strong visitor arrivals, tourist spending has hit a record amount too, as it has been up by 17 per cent to $38 billion (£19.5 billion) for the past 12 months through to March.

International spending in Australia is now growing at more than twice the rate of visitor arrivals, which means that the economic benefits are exponential for the country.

With the extra money coming in to the economy, it means that operators will be able to spend more of their budget on strategy to further boost tourism in Australia.

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