Extreme sports athletes from all over the world are set to meet at Queensland's Gold Coast in May to film their escapades and share the content on a global scale.
There will be up to 100 people filming over three days and it's expected the content sharing initiative, which is being run by Tourism Australia, will be seen by an audience that reaches tens of millions.
It's part of the 2016 GoPro Athlete Summit on the Gold Coast and sees a partnership between GoPro, Tourism Australia, Tourism and Events Queensland and Gold Coast Tourism.
The line-up of people who will be taking part in the three-day filming event will include Olympians, skydivers, swimmers, surfers, wakeboarders, skateboarders, motorcyclists and rally drivers, among others.
Athletes taking part in the event will be kitted out with several GoPro cameras each, to capture their adventures on water, beaches and the surrounds of the Gold Coast from every angle. They'll be taking pictures and editing their own short videos to then share the content with millions of fans and followers all over the globe.
John O'Sullivan, Tourism Australia managing director, said that he hopes the GoPro Athlete Summit project will build momentum from this and that it will create compelling content for the tourism body's marketing campaign on Australia's world-class aquatic and coastal experiences.
He stated: "What better way to create compelling content for our new aquatic and coastal campaign than by hosting 100 of the world's top action sports athletes at one of Australia's most iconic coastal destinations."
Between them the athletes boast tens of millions of fans followers across their social media networks and the content will also be shared by GoPro and Tourism Australia through their own platforms.
Footage that is captured from the GoPros will also be shown at The Australian Tourism Exchange 2016, the flagship trade event for Tourism Australia, which will take place on the Gold Coast the week after the GoPro Athlete Summit, which will be on between 10th and 14th May.