Air carrier Qantas and mobile communications company Vodafone have announced their new partnership to deliver rewards to their customers.
Consumers who are frequent flyers with Qantas will be pleased to know that they can earn up to 15,000 Qantas Points by connecting, renewing or upgrading online to a new two-year Qantas Red plan with Vodafone.
Similarly, businesses who are part of the airline's business rewards programme Aquire will be able to earn specific Aquire Points when signing up to the same Vodafone plan.
The aim of this partnership is to allow Vodafone customers to reap more benefits from their mobile phone plans.
Speaking on the new partnership, Vodafone director of sales Ben McIntosh said: "Vodafone is determined to ensure our plans offer the best value and the inclusions that matter most to customers."
The Qantas Points that frequent flyers will earn can be used for further travel, or on shopping and "a host of other exciting offerings", which Mr McIntosh believes "gives consumers another reason to choose Vodafone and [it] rewards our existing customers for their loyalty".
According to Qantas Loyalty chief engineering officer Lesley Grant, the airline feels that the partnership is a good match because "helping people stay connected … is something that Qantas and Vodafone are both passionate about".
Ms Grant continued by saying that Qantas is committed to its members and is pleased to be able to help its customers "reach rewards more quickly by providing them with more opportunities to earn Qantas Points for everyday use".
She added that for Vodafone, it makes sense for it to partner with Qantas because millions of Australians use the Qantas service and in particular are Qantas Frequent Flyers, meaning that "they decide what to buy based on whether they can earn Qantas Points or not".
As another section of the partnership, Qantas and Vodafone will also be offering their customers a prepaid SIM and a smartphone plus SIM package to international customers who fly to Australia on specific Qantas international flights.