Global Power | Local Knowledge | Uniquely Personal
中文

Qantas video used to "celebrate...

Qantas video used to "celebrate Australia"

Qantas has released a new safety video that features friendly Australians and amazing destinations that showcase the country as the ultimate place to visit.

The video will be screened on Qantas flights and the airline company predicts that it will reach an estimated 30 billion people from all around the world.

What travellers will see when watching the video is Australians from all walks of life who will take passengers through safety instructions that are set against the backdrop of stunning locations all across the country.

Some of the things you can expect to see if you're travelling on a Qantas flight include a life-jacket demonstration at the Bondi Icebergs.

You'll also see a brace position demonstration during a yoga class taking place on Hamilton Island.

Other sights in the video include Yarra Valley winery and Josephine Falls in Queensland among many others.

Qantas will introduce the safety video across its domestic and international fleet of planes alongside its website and other online channels.

Despite being a safety video, it is very much a new kind of tourism campaign, which is supported by Tourism Australia, who worked on the video with the airline.

The two companies will be working together over the next year and will promote the locations featured for benefit of local tourism in each area.

In particular, Qantas hope to benefit from Tourism Australia's social media marketing power, which it hopes will see the video reach several more millions of people all around the world.

Speaking on the video, Qantas CEO Alan Joyce said that it was a unique platform to boost local tourism in Australia.

He commented: "We've experimented with different settings for our safety videos over the years, but this time we saw an opportunity to celebrate Australia itself.

Mr Joyce added that the airline is "confident that it's going to grab people's attention" as well as hold their interest on important flight safety information.

All information provided is of a general nature only and does not take into account your personal financial circumstances or objectives. Before making a decision on the basis of this material, you need to consider, with or without the assistance of a financial adviser, whether the material is appropriate in light of your individual needs and circumstances. This information does not constitute a recommendation to invest in or take out any of the products or services provided by SMATS Services (Australia) Pty Ltd or Australasian Taxation Services Pty Ltd.

Subscribe Now