Qantas has unveiled an update to its iconic Kangaroo logo ahead of the introduction of the Boeing 787 Dreamliner to its fleet in one year's time.
This is only the fifth time the red-and-white image on the tail of Qantas aircraft since its inception in 1944, with the previous update being made almost ten years ago in 2007.
The last time the logo was updated was to herald the addition of the Airbus A380 to the national carrier's fleet.
Qantas Group chief executive officer Alan Joyce was on hand to launch the new design to a hangar filled with 1,000 employees and guests in Sydney.
Alongside the revised logo, the new Business Suites and Economy seats were launched - and these are also set to feature on the B787.
"Since the image of a kangaroo first appeared on a Qantas aircraft more than 80 years ago, it’s come to represent the spirit of Australia. When passengers see the Qantas tail at airports around the world, it's a symbol of home,” Mr Joyce commented.
He explained that the thinking behind the new logo was to ensure the brand remained familiar at the same time as introducing a more modern and dynamic feel.
It seemed logical for Mr Joyce to introduce the new logo now, as when he looked over his company's history, it became apparent that it had typically been changed when a new aircraft was introduced.
"A fresh brand helps symbolise the new era Qantas is entering as we head towards our centenary," Mr Joyce remarked, adding that this helps herald new destinations, technologies and services.
This updated branding comes in the wake of new cabin crew uniforms in 2014 and new pilot uniforms, which were unveiled earlier this year.
