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New Tourism Australia advert pr...

New Tourism Australia advert premieres in New York

The new Tourism Australia advert, featuring a voiceover from Melbourne-born Chris Hemsworth, has been unveiled in New York.

Hemsworth has been selected as the global ambassador to help sell the $45 million (£22.1 million) There's Nothing Like Australia coastal and aquatic experiences campaign by the tourism body, reports News.com.au.

Although it was thought that the Hollywood actor would feature in the advert, unknown actors have been used in the advert instead, with Hemsworth reading a monologue over the visual.

Speaking on the decision to use only the actor's vocals, Tourism Australia's managing director John O'Sullivan said that the real star of the campaign was always intended to be Australia and nothing else.

He commented: "There's Nothing Like Australia has always been very much about Australia being the hero and telling the country's story.

"We felt Chris and his voiceover would provide the perfect complement - an authentic and influential voice to help tell the story."

Hemsworth joined foreign minister Julie Bishop at an Australia Day party in New York, where they launched the new three-minute video to kick-off the new campaign.

The video features iconic coastal and aquatic experiences in Australia, including a helicopter ride over the 12 Apostles in Victoria, swimming in Sydney Harbour, snorkelling on the Great Barrier Reef and kayaking through Katherine Gorge.

In the short screening, you'll also see some of Australia's wildlife, including kangaroos and crabs, but this advert is a far cry from the 'shrimp on the barbie' advertisements of Tourism Australia's past.

Instead, it shows every state and territory in the country, including Western Australia's Rottnest Island and the newly opened Three Capes Walk in Tasmania.

Those who watched the advert at its launch feel that it will be particularly appealing for international travellers to visit Australia, who are sure to be drawn to Hemworth's last words on the video, "Australia isn't just a place you see, it's a place you feel".

Rick Allert, Kakadu Tourism chair, attested to this, saying: "This is a tremendous campaign because while Australia is renowned for its beaches, the campaign highlights that Australia also has superb inland aquatic attractions and fortunately Kakadu offers some of the country's most attractive.

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