As part of Tourism Australia's aquatic and coastal campaign, it is going to be bringing a moving showroom to the streets of Hong Kong from today (5th May) for the next two weeks.
People of the city are being encouraged to immerse themselves in the holiday experiences thanks to 3D virtual reality, which have already proved popular with other target markets in the campaign.
These videos are an extension from when the aquatic campaign originally launched in China a few weeks ago, as part of Australia Week's celebrations.
Officially introduced by Australia's minister for tourism and international education, senator the honourable Richard Colbeck, this also carved a strong partnership between Tourism Australia and Air China, to instigate joint marketing activities that promote Australia.
At the launch, 400 guests were privy to the same immersive virtual reality demonstrations that the residents of Hong Kong are now able to enjoy.
The moving showroom is a scaled-down version of the aquatic-themed 360-degree imagery that was displayed on giant screens at the launch.
Hong Kong remains Australia's tenth largest inbound market based on visitor arrivals and it was the eighth largest market when ranked on total visitor expenditure last year.
It's for this reason that the city is the first to enjoy the benefits of the moving showroom videos shown by Tourism Australia.
The aim of these is to encourage an increase in the number of tourists from China to Australia, as it's already a popular market.
Of course, it forms part of the larger campaign by Tourism Australia and other companies to show off the country's water-based activities and experiences.
Thanks to the likes of the Gold Coast and the Great Barrier Reef, Australia has a lot of unique tourism experiences to offer that other places in the world simply can't stand up to.
It's not just these that are an excellent draw, as there are islands and hidden gems tucked away for those who enjoy travelling for adventure.
