Qantas has given four of its passengers the opportunity to have their own personal holiday snaps turned into luxury limited edition silk scarves.
This comes as part of a collaboration between the flag carrier airline and Australian designers Bird & Knoll.
It is the second consecutive year in which the two companies have collaborated to come up with a novel means of combining fashion and travel.
Last year, the efforts led to the creation of the Feels Like Home scarf, which was inspired by Qantas Trend Consultant Jessica Hart's hometown of Melbourne.
For 2016, the new scarf line is called Destinations - and it is intended to capture the essence of four Qantas destinations.
These places were photographed by travellers who submitted an image they had taken of their favourite destination as part of an Instagram competition run by Qantas.
These holiday snaps were then deliberated over by a panel of judges that included Vogue editor Edwina McCann, Bird & Knoll founders Macayla Chapman and Natalie Knoll and Qantas Digital Consultant Nicole Warne.
Very different destinations are represented by the four winning entries, including Tamworth, New South Wales; Venice Beach, Los Angeles; a wild giraffe in the mist from South Africa; and the iceberg ocean baths of Bondi, Sydney.
Natalie Knoll, design photographer for Bird & Knoll, said she was very impressed by the high standard of images submitted, particularly those with an authenticity that appeared to have been captured spontaneously.
"All four of the images by our guest photographers are captivating in different ways," she commented.
"Bondi and Venice Beach are both bold with bursts of bright colours and activity, while South Africa and Tamworth use soft light to highlight the warmth and beauty of animal and landscape. The composition of each image is clever and they all translate perfectly into a Bird & Knoll scarf."