Featuring broadcaster David Attenborough, an interactive online map of the Great Barrier Reef has been launched to accompany the local release of his new documentary in Australia.
The program and online map has been created in part by Tourism Australia, reports AdNews.com.
Tourism Australia announced last year that it had partnered with Atlantic Productions to film the new documentary voiced by Sir David. This new documentary marks his return to the Great Barrier Reef, as he first made his way to the reef armed with a snorkel and a pair of swimming trunks 60 years ago.
His new documentary has formed a large part of a marketing campaign by the Australian government to spend money on and attract more visitors to the marine-based areas of the country.
Areas of the Great Barrier Reef that viewers can expect to see in the documentary include Ribbon Reef, Osprey Reef and Heron Island.
The interactive website is named David Attenborough's Great Barrier Reef and will allow its users to explore the reef for themselves from the comfort of their homes.
In order to make sense of the sights of the reef, the interactive map also features video footage voiced by Sir David and other marine-life experts.
Speaking on the whole marine marketing campaign managing director John O'Sullivan said: "Our aquatic and coastal story has always been an important part of selling Australia."
He continued: "The film will show the reef in ways never previously seen before and provides a wonderful vehicle for us to shine a light on Australia's outstanding aquatic and coastal experiences."
It's hoped that the extra footage, the inclusivity of the interactive map and its features will attract more people to see the reef in real life. Mr O'Sullivan attested to this saying that "research has shown that aquatic experiences, and particularly the reef, are major draw cards from all of our international markets".
