Hit TV series Game of Thrones has provided the inspiration for the street names of a new housing development in Geelong, Australia.
Characters from the programme - and of course the novels it was based on - including Jon Snow, Theon Greyjoy, Stannis Baratheon, Petyr Baelish and Tywin Lannister have all lent parts of their names to the new streets on Geelong's Charlemont Rise development.
Names include Snow Street, Greyjoy Street, Tywin Street and Winterfell Street, providing an example to property investors and developers on how they can add a unique selling point to residential sites, taking inspiration from the latest popular culture.
At the Charlemont Rise site, however, there has been some intervention from Geelong Council, which argued that it was inappropriate to name one of the roads after the Lannister family, as the show depicts two of its members as having an incestuous relationship. Instead, the proposed Lannister Road will now be known as Precinct Road.
Project manager of the Charlemont Rise development Gary Smith explained that it is increasingly difficult to come up with unique street names, particularly amid a boom in housebuilding, hence why developers turned to a more unusual source for inspiration.
"You've got to think outside the box; we were getting so many names rejected. That's why we went for Game of Thrones," he said.
"The only big mistake we've made was naming a small street Snow Street. We thought Jon Snow was going to be dead, but then he came back to life in the next season. He's everybody's favourite - we should've given him a large avenue."
The Charlemont Rise development is being marketed as a residential suburb of Geelong, surrounded by natural beauty, offering panoramic views of the local countryside.
Australia's links to Game of Thrones extend beyond a few street names, with the series' most expensive episode to date filmed and edited partly in Melbourne, where scenery for one of its thrilling battle scenes was constructed.