Qantas has recognised that many of its customers use the airline regularly, either to fly between Australia and New Zealand frequently, or to conduct business elsewhere in the Asia-Pacific region.
As a result, it has decided to provide them with extra rewards for taking out a credit card with the company, including two free uses of its lounge area each year, as well as complimentary travel insurance.
The Qantas Premier Mastercard will reward its most frequent passengers with two Qantas Points for every dollar that they spend with the airline, which they can then put towards various purchases in the future.
What's more, customers who use the credit card to book flights through the Qantas Premier Concierge will be eligible for a 20 per cent discount once a year on domestic companion fares.
Meanwhile, passengers who book $3,000 worth of flights within 90 days of their Qantas Premier Mastercard being approved will automatically receive an extra 60,000 Qantas Points - equivalent to the cost of an economy flight between Sydney and London, UK.
All of this recognises the increasing appeal of Australia as a business and property investment destination for people from overseas and wants to reward them for visiting the country as often as they want to.
Lesley Grant, chief executive officer of Qantas Loyalty, commented: "We know the option to earn Qantas Points influences consumer behaviour and so we expect the high earn rate attached to this card to make it very popular.
"The card has extra appeal for those who fly regularly, because of its ability to access fare discounts and lounge passes. It's an expansion of the financial products we offer and opens the opportunity for us to share directly in the card economics."