Tourism Australia has partnered with STA Travel to launch a youth campaign in France that is set to encourage potential travellers to create their ideal Aussie trip.
For those who are interested in doing this, they will be using a trip planner that is linked to things that they can book to do in Australia, so their trip will be organised before they get there.
The list is generated by an app on the STA Travel Facebook page and it encourages those who are working on their trips to share the experience throughout their own social networks.
It's hoped that this active engagement will see an increase in the amount of young people to visit Australia from France. By sharing the page, people will also be entered into a competition to win a trip to Australia - meaning that they'll have more money to spend on fun activities rather than on flights.
Currently, the campaign is being promoted through online video, social media ads and posts. There are also sales activities focusing on the campaign that are taking place in the STA shop based in Paris.
This new strategy is part of a pan-European promotion in the UK, France and Germany that looks to reach out to a new wave of potential visitors to the country.
A younger audience may also respond well to the aquatic and coastal campaign that Tourism Australia is running to promote the country's water-based attractions and activities.
The reason for this may be due to the fact that these experiences are unique and appeal to people's sense of adventure, which is something that a more youthful audience may be more interested in when travelling from as far afield as France.
A large part of the campaign is an advert that features a voiceover from actor Chris Hemsworth, detailing all of the aquatic-based tourism activities that make Australia a unique place to visit.
