People visiting Australia for a variety of different reasons last year spent a record amount of money, according to the latest International Visitor Survey.
It stated that the biggest growth groups in terms of spending were those holidaying and visiting family - officials will be happy with the latter given their campaigns to boost this with a focus on the UK.
In 2013, Tourism Australia's study shows, visiting foreigners spent some $28.9 billion (£15.9 billion), which was six per cent higher than in the year before, as well as being a record spend.
Tourism Australia managing director John O'Sullivan said this showed just how strong the sector is, as well as indicating that it is on course to hit its target of more than $115 billion overnight spending by the end of the decade.
"Pleasingly, much of this growth was driven by leisure and also spread across most of our key target markets, including the UK and USA, in line with our 'balanced portfolio' approach," he concluded.
Posted by Steve Douglas
It stated that the biggest growth groups in terms of spending were those holidaying and visiting family - officials will be happy with the latter given their campaigns to boost this with a focus on the UK.
In 2013, Tourism Australia's study shows, visiting foreigners spent some $28.9 billion (£15.9 billion), which was six per cent higher than in the year before, as well as being a record spend.
Tourism Australia managing director John O'Sullivan said this showed just how strong the sector is, as well as indicating that it is on course to hit its target of more than $115 billion overnight spending by the end of the decade.
"Pleasingly, much of this growth was driven by leisure and also spread across most of our key target markets, including the UK and USA, in line with our 'balanced portfolio' approach," he concluded.
Posted by Steve Douglas
