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Food and beverage is tourism draw in Tasmania

Tasmania's tourism industry has become more and more dependent on its food and beverages, as visitors flock to eat and drink, instead of seeking adventure experiences.

This information comes from a survey that was taken of mainland Australians who visit Tasmania and was run by the Tourism Info Monitor, reports ABC Online.

According to the results, some 70 per cent of the 1,500 Australians who came to the state in December 2015 said that the cheese there is world-class, as is most of the food.

Similarly, 90 per cent of the people surveyed feel that Tasmania is the most appealing place to go travelling in Australia.

Luke Martin, from the Tourism Industry Council of Tasmania, said that the results of the survey are showing that visitors are seeing the state in a different way to previous years.

He commented: "Traditionally, Tasmania has been seen as a wilderness destination and we're increasingly now being seen as a food and beverage destination, so what it means is that people define a visit to Tasmania as premium produce, great food, great cider, great whisky."

The data also showed that Tasmania is holding a strong position as a place for people to visit, with 64 per cent of Australians saying they would consider it as a top choice of place for them to go to on holiday.

Adding to his earlier thoughts, Mr Martin feels that "Tasmania is very much front of mind" for a holiday destination with regards to people from mainland Australia.

In general, Australians have been travelling overseas a lot less than in previous years, with the figures spiking for more holidays in different areas of their home country.

Out of all of the people surveyed, they said that Tasmania was their second-favourite place to go on holiday in the country, following closely after Queensland.

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