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Conde Nast names Australia as 'Destination of the Year'

Conde Nast has splashed an Australian coastal scene on the front cover of one of its magazines, which is in line with the new $40 billion marketing scheme that the Australian government is spending on the country's coastal areas.

The high end magazine Conde Nast Traveler has named Australia its 'Destination of the Year' for 2015, reports Tourism Australia.

Each year Conde Nast Traveller has a 'Gold List' issue for the forward-looking year, and the issue for January 2016 features over 20 pages on Australia, which primarily reports on its various regions.

The regions that the section covers include Sydney, Melbourne, Byron Bay and Tasmania, some of which have been extensively covered by other magazine publications this year as premium places to visit in the country.

The property industry in Sydney and Melbourne has seen much investment over this year and the economy has seen an uplift in response to this. Spending in an area of popular property can be a key contributor to an uplift in tourism.

Conde Nast's 20-page special also includes information on Australia's food and wine industry, a constant boom in new world wines, and on its fashion and style influencers.

Traveller magazine reaches over 2.3 million people and the special feature on Australia will be in the USA from mid-December and will also be digitally promoted later this month and in the new year.

Speaking on the accolade, Tourism Australia managing director John O'Sullivan said that being named as the magazine's 'Destination of the Year' was a huge honour.

He continued: "The timing couldn't be better for us either, just weeks away from the launch of our next big global campaign."

Mr O'Sullivan also said that the feature will "put a renewed focus on Australia's world-class aquatic and coastal experiences", which were a large part of the content in Conde Nast Traveller's feature.

Continuing on in his excitement about the feature, Mr O'Sullivan commented that the country is currently enjoying record visitor arrivals from the USA, which are growing at a similar speed to when Australia hosted the Olympics in Sydney 15 years ago.

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