Global Power | Local Knowledge | Uniquely Personal
中文

Chinese market set to develop

Chinese market set to develop

Chinese investment set to 'explode' in Australia.

The China market is set to play a key role in the future of Australian tourism, according to an industry expert.

Brett Tollman, the chief executive of the Travel Corporation, explained the market could "explode" as more Australian companies begin to realise the potential of the Asia sector, although it will take time to see the strongest returns.

Speaking to Travel Today, Mr Tollman explained: "The focus is to take the brands to China and offer consumers a better experience. It will also give us a better margin. Every market evolves slowly but the Chinese market will explode."

He added it is crucial for firms to adapt to the needs of Chinese visitors and recognise the differences in culture.

Property company Jones Lang LaSalle recently revealed that Chinese insurers' investment in commercial property in Australia increased by 30 per cent during 2013 as the market continued to attract overseas investors.

Posted by Craig Francis.

All information provided is of a general nature only and does not take into account your personal financial circumstances or objectives. Before making a decision on the basis of this material, you need to consider, with or without the assistance of a financial adviser, whether the material is appropriate in light of your individual needs and circumstances. This information does not constitute a recommendation to invest in or take out any of the products or services provided by SMATS Services (Australia) Pty Ltd or Australasian Taxation Services Pty Ltd.

Subscribe Now