Tourism Australia has unveiled details about plans for the next run of its signature event Dreamtime, which aims to promote Australia as a world-class incentive destination.
This year - for the first time ever - the business events showcase will be hosted in Brisbane, which lord mayor of the city Graham Quirk welcomed.
"Hosting Dreamtime again demonstrates our New World City's ability to attract key business events," he commented.
Mr Quirk added that hosting Dreamtime in particular will give Brisbane the chance to promote the city's hotels, venues, team-building offerings and leisure experiences to professionals from all over the world who are responsible for bringing in large groups of business travellers.
The Dreamtime program includes a destination showcase, in addition to a dedicated media event and networking opportunities to allow growing levels of engagement between Australia and international business events buyers.
Due to be held from December 3rd to 6th, Dreamtime 2017 will act as a gateway to the country for international buyers and media, with many people from these industries continuing on educational visits to other Australian destinations.
Tourism Australia managing director John O'Sullivan said Dreamtime does have a strong record of driving business outcomes for the country.
"Taking the event to Brisbane is an exciting development for a city that is continuing to raise its profile internationally," he remarked.
Rob Nelson, general manager of Brisbane Marketing's Convention Bureau, said his group is proud to work together with Tourism Australia to bring Dreamtime to the city.
"Having been successful for a number of years in the highly competitive association conference sector, we want to increase awareness of Brisbane's remarkable incentive products and experiences," he remarked.
Mr Nelson expressed optimism that buyers and media attending Dreamtime would be pleased by Brisbane and the surrounding area in terms of what it has to offer - and the event could therefore encourage repeat visits.