A new inflight safety video has been released by Qantas - and the airline has also used the clip as an opportunity to showcase some of the most stunning landscapes and locations Australia has to offer.
The new film is described as an evolution of the firm's previous 2016 safety video, which was viewed by more than 90 million times across the national carrier's inflight and social media platforms.
Everyday Australians are featured in unique destinations across every state and territory, ranging from the ski fields of Victoria to sand surfing at Moreton Island in Queensland.
Several cameo appearances are peppered throughout the video, such as a Bangarra dance performance overlooking Botany Bay, the crew from Wild Oats XI showing Sydney Harbour and designer Daniel Avakian on a fashion runway in Melbourne.
Content from the clip will be used to promote these destinations to key tourism markets for Australia.
Qantas teamed up with Tourism Australia, among other state tourism organisations, to film the clip over a 12 day period.
The three-minute video will be screened on Qantas domestic and international flights from February 1st, with numerous versions to accommodate eleven different languages, as well as the varying aircraft types flown by the company.
Alan Joyce, Qantas chief executive officer, said the combination of beautiful landscapes and the relaxed charisma of the locals is very effective, which is why he is confident the footage can double as a tourism advert.
"Finding smart ways to reach new audiences is a priority for Qantas and the whole Australian tourism industry - and we're looking forward to rolling the video out as part of our strategy to keep visitor numbers growing," he commented.
"We're confident it'll strike a chord with travellers from around the world, not to mention Australians thinking about holidaying at home."