Global Power | Local Knowledge | Uniquely Personal
中文

Awareness from famous visitors ...

Awareness from famous visitors adds millions to tourism revenue

The visits of famous people from other countries helps to promote Australia and can bring millions into the tourism industry, according to a new report.
The visits of famous people from other countries helps to promote Australia and can bring millions into the tourism industry, according to a new report.

Earlier this week (April 23rd) it was reported that the number of Brits looking to visit the nation as a result of Prince William and Kate Middleton's official tour of Australia was on the rise.

And now a new release from Trivago has stated that the tourism industry in the country could benefit to the tune of some $50 million (£27 million) to $60 million from the visit, which saw the royals and their son, Prince George, visit a range of popular destinations.

“It‘s really about the awareness that the royal couple bring from their visit and through helping to communicate an experience," said Blue Mountains Lithgow & Oberon Tourism chief executive Randall Walker in an interview with news.com.au. 

Trivago said that the impact of the royals coming to Australia has been almost immediate, with demand for trips to the country already having risen 51 per cent.

Posted by Ravin Chatlani

All information provided is of a general nature only and does not take into account your personal financial circumstances or objectives. Before making a decision on the basis of this material, you need to consider, with or without the assistance of a financial adviser, whether the material is appropriate in light of your individual needs and circumstances. This information does not constitute a recommendation to invest in or take out any of the products or services provided by SMATS Services (Australia) Pty Ltd or Australasian Taxation Services Pty Ltd.

Subscribe Now