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Australian tourist visits in high demand

Australian holidaymakers appear to be in high demand, as tourist bodies all over the world are trying to attract visitors from the country. 

This is particularly the case in the US, where 1.45 million Australians indulged in some leisure time last year - and the industry is keen to capitalise on the trend, the Australian Financial Review reports. 

Domestic or Asian travel has been favoured over the past couple of years as a result of the fluctuating Australian dollar but this could be set to change. 

Some of the wealthiest government tourism bodies in the world are competing for Australian tourists' attention - and this trend is credited to the fact that these holidaymakers continue to spend more on average than any other international guest, in addition to staying longer. 

Australians constitute the tenth largest inbound market to the US, behind Canada and Mexico in the top two spots, followed by Britain, Japan and China. 

Brand USA has dedicated USD6.7 million ($8.8 million) to its Australian media advertising budget, incorporating promotion of the centenary of the National Parks Service. 

This is far in excess of the finance allocated to advertising in more populous nations like France, India and South Korea. 

Christopher Thompson, president and chief executive officer of Brand USA, said: "A record 1.45 million Australians visited the States last year, up by 11.3 per cent on the previous year. 

"If you consider China is our number five market on 2.59 million, it shows how strong Australia is even though it's in tenth place."

VisitBritain has also increased its marketing spend in Australia to £1.6 million ($2.7 million) - an increase of more than 60 per cent on the previous figure. This is the first significant spend in Australia since the London 2012 Olympic Games. 

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