New figures have shown that tourism in Australia continues to grow, with China remaining the country's strongest international market as noted by a 16 per cent growth in overall spending.
This equated to $4.7 billion in the year ending September 2013 and a 30 per cent rise in holiday spend.
Europe and the US are also performing well with the figures showing strong signs of growth from previously sluggish markets.
John King, chairman of the Australian Tourism Export Council, said the figures show that the country is a strong holiday destination for both traditional and new markets.
He added that the data makes it clear the tourism industry must maintain a good mix of business from both the eastern and western markets and continue to reinforce the value of diversity.
"It's great to see such positive signs for our industry and these outcomes show we are on a strong path for the achievement of the industry's 2020 extended growth targets," Mr King commented.
Posted by Steve Douglas