There are possible plans for Australian airline carriers like Qantas and Virgin Australia to start offering WiFi on their international flight routes.
It seems that the carriers have been under pressure from partners and other airlines who already provide their customers with in-flight WiFi, reports Australian Network News.
Jason Rabinowitz, data manager for airline product differentiation platform Routehappy, listed the different airlines that currently provide their customers with in-air WiFi, which include American, Delta and United Airlines.
Mr Rabinowitz said that Qantas and Virgin Australia will eventually have to do the same because "at some point, passenger demand is going to force them to offer it".
Although there have been concerns from both airlines over installing in-air WiFi on their flights, they haven't entirely ruled out the option and will be working towards various solutions for on-board WiFi.
Reasons why Qantas and Virgin Australia have been holding out on WiFi for their flights have mostly been because they believe that the technology may soon become obsolete and haven't been keen to invest in something that might not consistently be important to their passengers.
However, as more airlines begin to adopt an in-air WiFi service and plan to improve on it with high-speed internet systems, it seems that now is the perfect time for two of Australia's biggest airlines to become part of a modern flight service.
Mr Rabinowitz said that although it may be a while for an Australian carrier to take the first step, he believes that when one installs the technology, all the others will follow suit.
In recent technology news, a partnership has been forged between Net-worxs Software and Purple WiFi. Net-worxs Software has a varied portfolio of products such as custom digital branding, mobile and social WiFi, among other digital systems.
The software helps retailers adapt to ever-changing marketplaces and the buying behaviours of their customers.
After having sealed a partnership with Purple WiFi, there are murmurs that this could be the industry-leading provider of on-board WiFi for the likes of Qantas and Virgin Australia.