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Australia receives recognition as luxury cruise destination

The stunning natural landscapes of the Kimberley region in north-western Australia have been recognised as a luxury tourism destination by the global cruise and yachting industry.
Although not given as much attention by travel agents and the media as locations such as the Gold Coast and the Sunshine Coast, the Kimberley is in fact bigger than England, and is a natural wonder waiting to be explored.
With waterfalls, rare wildlife, unusual flora and fauna, and unique art, the Kimberley has traditionally been experienced by few tourists, but it is an ideal setting for newcomers to the country, holidaymakers and those doing business in the nation to explore for themselves.
The Kimberley recently took home the prestigious Voyager Award at the final of the World Superyacht Awards in Florence, raising the region's profile among the global cruising and boating community and bringing it to the attention of those looking for a luxury travel experience.
What's more, the 42-metre M/Y ANDA boat, which is based in the Kimberley area, came first in the event's Best 21 Charter Yachts Available in Remote Areas category. In fact, the region took two of the top three places, with the M/Y AKIKO yacht coming in third in the prestigious list.
Joachim Howard, managing director of the Ocean Alliance, which is the main agent for these now award-winning superyachts, commented: "We are humbled by the recognition. We have just conducted, in conjunction with Tourism Australia, a familiarisation for guests, brokers and press to highlight the potential of the Kimberley and Australia as a charter destination to their international clients. As a result, it seems the region is receiving the recognition it deserves."
Meanwhile, MaryAnne Edwards, chief executive officer of Superyacht Australia, explained that businesses from the Kimberley could help to generate an additional $1.37 billion for the country's economy each year, alongside creating an extra 10,000 jobs, if the rules around allowing foreign yachts to charter are revised in the near future.

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