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Tourism Australia launches programme to promote tourism in India

Tourism Australia is looking to promote the nation better in India, with a new programme that trains travel agents in India to sell specialist vacations in Australia. 

The tourism board has been looking for all new ways to promote Australia in a range of different countries over the last few months, looking towards nations that do not traditionally come among the top visitors to Australia. 

And now it is launching the Aussie Specialist Programme (ASP) in India. This scheme looks to equip Indian-based travel agents with the specialist skill sets and knowledge that they need in order to effectively promote and sell Australia as a preferred holiday destination among Indian travel enthusiasts.

Nishant Kashikar, country manager, Tourism Australia said, “Over the years, our Indian travel partners have been a driving force for the increasing arrivals to Australia. We understand that travel agents need continued flow of information and knowledge about the country’s diverse tourism offerings for them to effectively create incredible itineraries for Indian travellers. 

"The ASP thereby aims to make the travel agents an authority on Australia’s tourism attractions, thus facilitating them to effectively address the discerning demands of the evolving Indian traveller segments.”

The revamped programme, Tourism Australia has said, will have a far more in depth online offering to make it easier for people to learn remotely and at their own pace. 

It will contain, interactive training modules, itinerary suggestions, factsheets, latest industry news updates, destination FAQs and an interactive map, and for the first time, there will also be full compatibility with all mobile smartphone and tablet devices. 

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