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Australia targets Chinese tourists

The Australian Tourism Data Warehouse (ATDW) is embarking on a new project to attract more Chinese tourists.

The Australian Tourism Data Warehouse (ATDW) is embarking on a new project to attract more Chinese tourists.

ATDW have appointed SDL to translate digital tourism information into Simplified Chinese and Traditional Chinese.

It is hoped the translation of 35,000 listings will help to encourage more overseas visitors to all area of Australia. Since the project began SDL have converted 4.2 million words from English to Chinese.

"We are thrilled to be working with ATDW. As can be seen by our partnerships with both ATDW and Tourism Australia, we are committed to empowering the Australian tourism industry to engage with its key international markets in local languages," said Richard Delanty, vice-president of global solutions, SDL Asia.

Australia’s trade and tourism minister Andrew Robb recently stressed the benefits the Asian tourist industry could bring to the country.

In particular, it is expected there will be an increase in middle-class visitors from Asian countries and Australia must take steps to ensure it appeals to them when booking their overseas trips.

Posted by Steve Douglas.

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