Global Power | Local Knowledge | Uniquely Personal
All Articles News FAQs Videos
中文

Australia targets Chinese tourists

The Australian Tourism Data Warehouse (ATDW) is embarking on a new project to attract more Chinese tourists.

The Australian Tourism Data Warehouse (ATDW) is embarking on a new project to attract more Chinese tourists.

ATDW have appointed SDL to translate digital tourism information into Simplified Chinese and Traditional Chinese.

It is hoped the translation of 35,000 listings will help to encourage more overseas visitors to all area of Australia. Since the project began SDL have converted 4.2 million words from English to Chinese.

"We are thrilled to be working with ATDW. As can be seen by our partnerships with both ATDW and Tourism Australia, we are committed to empowering the Australian tourism industry to engage with its key international markets in local languages," said Richard Delanty, vice-president of global solutions, SDL Asia.

Australia’s trade and tourism minister Andrew Robb recently stressed the benefits the Asian tourist industry could bring to the country.

In particular, it is expected there will be an increase in middle-class visitors from Asian countries and Australia must take steps to ensure it appeals to them when booking their overseas trips.

Posted by Steve Douglas.

- China, Australia, tourism, trade, ATDW

DISCLAIMER: All information provided is of a general nature only and does not take into account your personal financial circumstances or objectives. Before making a decision on the basis of this material, you need to consider, with or without the assistance of a financial adviser, whether the material is appropriate in light of your individual needs and circumstances. This information does not constitute a recommendation to invest in or take out any of the products or services provided by SMATS Services (Australia) Pty Ltd or Australasian Taxation Services Pty Ltd.

COPYRIGHT: All information provided is protected by international copyright laws. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, transmit, or in any way exploit any such content, nor may you distribute any part of this content over any network. Copying or storing any content is expressly prohibited without prior written permission of SMATS Group or the copyright holder identified in the individual content's copyright notice. For permission to use the content on please contact info@smats.net.

中文

Subscribe Now