Victoria's Shipwreck Coast has become increasingly popular with overseas and domestic visitors in the past year, according to figures.
It has defied state trends by attracting more people, the Standard reported, with the area's marketing director Carole Reid pointing to a 4.3 per cent rise in international visitors for the figures to the end of 2009.
A total of 65,800 international visitors headed to the Shipwreck Coast last year, staying for an average of just over two nights, Ms Reid said.
She explained that domestic visitors from throughout the country stayed in the Shipwreck Coast's Australian property for 1.497 million nights during the year.
"One of the good things for our region is that of all the Great Ocean Road, we have the highest number who stop in paid accommodation," Ms Reid told the news provider.
The Shipwreck Coast covers around 180 km of coastline, taking in cities and towns including Warrnambool, Port Fairy, Koroit, Allansford and Timboon.
Posted by Craig Francis
DISCLAIMER: All information provided is of a general nature only and does not take into account your personal financial circumstances or objectives. Before making a decision on the basis of this material, you need to consider, with or without the assistance of a financial adviser, whether the material is appropriate in light of your individual needs and circumstances. This information does not constitute a recommendation to invest in or take out any of the products or services provided by SMATS Services (Australia) Pty Ltd or Australasian Taxation Services Pty Ltd.
COPYRIGHT: All information provided is protected by international copyright laws. You may not copy, reproduce, distribute, publish, display, perform, modify, create derivative works, transmit, or in any way exploit any such content, nor may you distribute any part of this content over any network. Copying or storing any content is expressly prohibited without prior written permission of SMATS Group or the copyright holder identified in the individual content's copyright notice. For permission to use the content on please contact info@smats.net.