Tourism Australia has taken home the Destination Marketing Award for the fourth year in a row at this year's Routes Asia.
Quite the accolade for the tourism operator to have won yet again, the award recognises all of Tourism Australia's wide-ranging marketing activities and its partnerships and campaigns with over 200 industry contracts.
The companies are as diverse as they are abundant, covering airlines, state and territory tourism organisations and Australian airport partners.
Of course, the news comes after the announcement that Brisbane is to be the host of the prestigious Routes Asia event in 2018.
The conference in two years will see more than 1,000 airline, airport and tourism delegates from 100 countries all gathering in the capital of Queensland.
This will be a very important date for Queensland too, following its recent success as being named the fastest-growing state for tourism in Australia.
Routes Asia is Asia's leading aviation route development forum and gives tourism operators all across Australasia the opportunity to impress each other and work together for economic benefit.
Tim Jones, Tourism Australia general manager of Asia and strategic partnerships, said: "It's a privilege to accept this esteemed award on behalf of 'team Australia '... In recognition of our combined efforts in aviation development."
Mr Jones added that Tourism Australia has played a very important role in the aviation arena, which has helped Australia see strong growth in aviation capacity over the past ten years.
As a result of the hard work of 'team Australia' a lot of major carriers now serve the country from Asia and the Middle East, which includes such airlines as All Nippon Airways, Xiamen Airlines and Qatar Airways, which was the most recent addition.
In order to build upon and complement these partnerships, Mr Jones stated that Tourism Australia would be collaborating with both travel and non-travel sector partners, including STA Travel, Alibaba, Expedia and VISA Inc, among others.
