The South Australian Government is asking for help from the private sector in the region to help create jobs in nature-based tourism.
By asking for assistance from the private sector, it's hoped that the partnership will help to create 1,000 jobs over the next four years, reports ABC.net.au.
The campaign will be called Nature Like Nowhere Else and is set to support current tourism ventures that are rolled out across South Australia. It will also help to build new attractions, which will be responsible for some of the new jobs under the campaign.
Heading up the campaign are environment and tourism ministers Ian Hunter and Leon Bignell, who have a plan to inject $350 million (£177 million) into the economy each year, from now until 2020.
Speaking on the new campaign Mr Hunter said: "We will be highlighting tourism opportunities in parks, and ways for local businesses and communities to capitalise on niche markets and existing government opportunities."
Previously, it has been difficult for members of the private sector to work with natural assets in the country because of a lack of land access granted by the government.
Sandy Pitcher, chief executive of the Department of Environment, Water and Natural Resources, commented that the new partnership between the private sector and the government is set to see this change. She stated: "I see today as almost the beginning of unlocking nature-based tourism."
Adding to his statement, Mr Hunter said: "We think that the private sector can leverage off the state government's investment and build new offerings for the tourism market, growing that market hugely and employing more people."
According to Mr Hunter, the government has already invested $5 million into Kangaroo Island's five-day Wilderness Trail, and $150,000 on a new mountain bike and bushwalking trail at Cleland Conservation Park in Adelaide Hills.
He added that the next steps will be to look "for ways of boosting the tourism status of our parks, such as the possible nomination of the Ikara-Flidners Ranges for World Heritage status".
